About Us

We have grown from a booth at the local farmers' market to a nationally recognized brand, while staying true to our mission of bringing herbal medicine to more people and changing the way we think about the power of plants.

  • Independently Owned
    & Women Led

  • Herbalist

  • Organic &

  • Quality From
    Field To Bottle

  • Plants Are For

Passion for Herbalism &
Profound Connection to Plants

We are driven by a passion for herbalism and firmly believe in its potential to transform our approach to health and well-being. Our aim is to inspire and encourage individuals to embrace herbalism as a lifestyle, empowering them to harness the power of botanical practices for enhanced vitality and overall well-being.

Explore New Frontiers, Achieve Positive Change

What truly sets us apart is our unwavering dedication to "business as unusual." We embrace innovation and out-of-the-box thinking to create solutions that prioritize the well-being of both individuals and the planet. Sustainability, social responsibility, and community engagement are at the heart of our values, pushing us to explore new frontiers and break boundaries to achieve positive change.

Herbal Medicine and the Human Ecology

Herbal medicine teaches us the ultimate expression of what it means to be human, because it links us back up to the ecology in which we evolved.


Our purpose is to support you in developing a deeper connection to plants. Whether that's by sharing a recipe for lemon balm syrup, reminding you to get into the garden, or incorporating our products into your daily routine, we want to be your trusted source for herbal medicine. Tune into the herbal frequency with Urban Moonshine. Taste your herbs!

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