Our Story & Mission
Our mission is to let plants lead us on the path toward vibrant health and thriving communities for all.
Urban Moonshine was started in Jovial King's kitchen in 2008 in Burlington, Vermont. We have grown from a booth at the local farmers' market to a nationally recognized brand, while staying true to our mission of bringing herbal medicine to more people and changing the way we think about the power of plants.
What Makes Urban Moonshine Different?
Female Founded & Led
We are proud to be a female-founded brand, driven by a vision to empower and inspire women everywhere. We believe that female leadership brings a unique perspective, fostering innovation and empathy in everything we do. Our team is composed of talented individuals who bring a wealth of knowledge and expertise to our brand, united by a shared passion for making herbal medicine more accessible and creating positive change.
Independently Owned & Business as Unusual
What truly sets us apart is our unwavering dedication to "business as unusual." We are proud to be independently owned, allowing us to prioritize the well-being of our employees, partners, and customers. Our decisions are guided by our mission and passion, reflecting a commitment beyond just the bottom line. Sustainability, social responsibility, and community engagement are at the heart of our values, allowing us to achieve positive change.
Herbalist Formulated & Passion for Plants
We are driven by a passion for herbalism and firmly believe in its potential to transform our approach to health and well-being.
Our team of herbalists, with their deep understanding of plant medicine, carefully formulated our product line for efficacy & safety, using modern research & traditional herbal wisdom. By upholding the principles of authenticity, integrity, and transparency, we aim to deliver products of unparalleled quality.
Plants are for everyone, and herbalism serves as a gateway to deepen our relationship to the beauty of nature. At its core, herbalism celebrates the innate connection humans have with the natural world. It invites us to rekindle a relationship that has evolved over millennia. Tune into the herbal frequency with Urban Moonshine!
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Original Bitters
Fast-Acting Relief for Gas, Bloating, Heartburn, & Indigestion*
Regular price From $7.99Regular priceUnit price per -
Citrus Bitters
Fast-Acting Relief for Gas, Bloating & Indigestion* with a Zesty, Citrus Burst!
Regular price From $25.99Regular priceUnit price per -
Cider Vinegar Bitters
Relief for Heartburn & Indigestion* & Made without Alcohol
Regular price $25.99Regular priceUnit price per -
Calm Tummy Bitters
Relief for Nausea, Upset Stomach & Gas* with Chamomile & Ginger
Regular price $25.99Regular priceUnit price per -
Healthy Liver Bitters
Gentle Detox, Healthy Liver Function & Digestion* with Artichoke & Fenugreek
Regular price $25.99Regular priceUnit price per -
Immune Zoom
Fast-Acting Boost* with Echinacea, Elderberry & Raw Honey
Regular price From $17.99Regular priceUnit price per -
Mushroom Immune
Daily Immune Support* with Reishi, Maitake & Adaptogens
Regular price From $27.99Regular priceUnit price per$62.99Sale price From $27.99Sale -
Clear Chest Syrup
Best-seller! Bronchial Support* with Elecampane & Thyme
Regular price From $22.99Regular priceUnit price per
